Contact Name
First Name
Last Name
WHO IS YOUR DREAM CLIENT/ TARGET AUDIENCE?
*
(GENDER, AGE, LOCATION, INCOME, WHAT THEY DO FOR A LIVING)
WHAT IS YOUR BUSINESS VALUE PROPOSITION?
(“WE HELP ___ WITH ____ SO THEY CAN ______”)
DESCRIBE YOUR BRAND’S VISION
(THE GOAL YOU WANT TO HELP CLIENTS REACH)
NAME FOUR CORE VALUES THAT ALIGN WITH YOUR IDEAL BRAND:
HOW DO YOU WANT YOUR CLIENTS TO FEEL WHEN INTERACTING WITH YOUR NEW BRAND?
DESCRIBE WHO YOUR BRAND IS NOT:
WHERE DO YOU SEE YOU BUSINESS IN 1 YEAR? 5 YEARS?
WHAT IS THE AVERAGE PRICE POINT OF YOUR PRODUCTS OR SERVICES?
WHERE DO MOST OF YOUR LEADS/SALES COME FROM / HOW WILL THESE PEOPLE BE DRAWN TO YOUR BUSI- NESS?
DESCRIBE YOUR IDEAL CLIENT IN DETAIL:
*
(LOCATION, AGE, WHERE THEY HANG OUT - ALL OF IT!)
WHAT ARE YOUR IDEAL CLIENT’S GOALS?
(THAT RELATE TO YOUR PRODUCT OR SERVICE)
WHAT ARE YOUR IDEAL CLIENT’S PROBLEMS?
(THAT RELATE TO YOUR PRODUCT OR SERVICE)
HOW DO YOUR IDEAL CLIENTS FEEL BEFORE USING YOUR PRODUCT OR SERVICE?
HOW DO YOUR IDEAL CLIENTS FEEL AFTER USING YOUR PRODUCT OR SERVICE?
WHY DOES YOUR IDEAL CLIENT LOOK INTO YOUR BUSINESS OVER A COMPETITOR?
WHAT IS HOLDING THEM BACK FROM PURCHASING?
WHAT IS YOUR IDEAL CLIENT’S AVERAGE MONTHLY INCOME?
ONCE YOUR IDEAL CLIENT REALIZES THEY NEED YOU, HOW DO THEY FIND YOUR BUSINESS?
WHO ARE YOUR MAIN COMPETITORS?
(LIST AT LEAST 3)
HOW DO YOU DIFFER FROM THEM?
WHAT ARE SOME GAPS IN YOUR INDUSTRY? HOW CAN YOU CAPITALIZE ON THEM?
WHAT DO YOU LIKE OR DISLIKE ABOUT YOUR COMPETITOR’S BRANDING?
HAVE YOU COMPLETED A SWOT ANALYSIS?
*
DESCRIBE YOUR IDEAL LOGO:
DESCRIBE YOUR IDEAL LOGO:
(FONTS, COLORS, ETC.)
LIST A FEW BRANDS WHOSE LOGOS YOU ADMIRE:
(NAME AT LEAST 3)
WHICH COLORS ARE YOU MOST DRAWN TO?
ANY COLORS WE SHOULD AVOID?
WHICH FONTS DO YOU PREFER?
(SERIF, SANS SERIF, SCRIPT, DISPLAY, ETC.)
WHERE WILL YOUR LOGO MOSTLY BE USED?
SELECT 5 ADJECTIVES THAT ACCURATELY DESCRIBE YOUR BRAND.
*
