the multi-hyphenate creative behind ETC Creative Studio

Erin Tufts Cartier is a film photographer and art director, and the founder of ETC Creative Studio, a visual studio rooted in intentional design and heartfelt storytelling. Originally from New Orleans and a graduate of Louisiana State University’s Textile, Apparel & Merchandising program, Erin brings over 20 years of experience in the fashion industry—from styling in her 20s to retail development, accessory design, and brand strategy.

Her creative path began with Rorin, a handbag brand born from her passion for crafting unique pieces through resourceful and responsible processes. That ethos now carries through ETC Creative Studio, founded in 2023 after four years of freelancing in creative direction, photography, and web design. Today, Erin offers full production services and creates cinematic fashion and editorial photography while helping independent brands craft evocative visuals and lasting identities.

photo by LCS Studio