Connecting through love letters

In a fast paced world of social media where things are fleeting and time seems to fly by, I cannot seem to keep up. I wanted to find a way to connect on a deeper level, even if I am the farthest thing from a words smith. Then I remembered…I used to send Rorin Love Letters - why not get back to that. It was my way -early on in my business- to share what I was working on, how my brand was progressing while sharing my products and my goals.

A few of my friends and clients have started substacks recently and I knew, this would be my next step. I do many things - photography, brand design, web design, handbag making and learning videography. It may seem like a lot and confusing but helping small businesses visually is my niche. The hardest part is reaching these small businesses and gaining new clients. Don’t worry this will not be all business. Most of these love letters will revolve around my creativity. Things I am making and creating. sharing the process, even sharing my favorite things or things I want to buy even things I find second hand. The world (or my substack in this case) is my oyster.

self portrait series no. 1 // photo by me

This will be fun. I promise to share most things about me. You may need to subscribe to more intimate parts of me - I swear I am not undressing but I do plan to offer more of my creative secrets, style tips, more self portraits and photography, even brand and web design tips in the paid subscription.

Most of you that are receiving this email is because you have been a part of my emails in the past. So THANK YOU. Thank you for always supporting me. Thank you for showing up.I am so grateful to have each and every one of you be a part of my journey. It has altered and progressed a lot over the last few years and I am excited to continue this creative experience.

There is more to come.

xx, Erin

Erin Tufts Cartier

Erin Tufts Cartier is the artist behind Rorin and creative director of ETC Creative Studio. Originally from New Orleans Louisiana, and a graduate of Louisiana State University’s Textile, Apparel and Merchandising program, Erin envisioned Rorin to foster her passion for designing unique accessories and art rooted in responsible processes. Her creative vision has long been interwoven with a desire to integrate a resourceful approach in how she discovers and repurposes unique materials. In a strive to do more for small businesses, Erin founded ETC Creative studio in 2023 after 4 years freelancing her creative direction, branding and web design skills. ETC is a creative studio led by passion for intentional design and heartfelt visual storytelling with the innate desire to do more for small brands.

https://erintuftscartier.com/etc
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